3 Post-Show Activities to Make Your Trade Show a Success

By Matt Sonnhalter, Vision Architect, Sonnhalter

I don’t know about you, but it seems like every time I get back from a trade show I’m exhausted and ready for a vacation. Unfortunately, there is still work to do after the trade show. In this Part 3 of our 3-part series on successful trade shows, we’ll look at the 3 post-show activities you should be doing after every trade show to make sure it is a success.

1. Leads/Inquiries

“How many leads did we get?” This seems to be the number one question everyone asks after every trade show. And while this is an important question, I think the better question to ask is “What’s the plan for handling these leads?” (more…)

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5 Pre-Show Activities To Make Your Trade Show A Success

By Matt Sonnhalter, Vision Architect, Sonnhalter

Submit for speaking opportunities well in advance

For most companies, trade shows are still a key component to the marketing mix. But these shows can be a significant investment, between the booth space, the booth itself, graphics, collateral, travel costs and the personnel to man the actual booth. So it’s critical to maximize the return and success of your trade show. In this Part 1 of a 3-part series on trade shows, we’ll look at the 5  pre-show activities you should be doing to make your next trade show a success.

1. Remind people you are attending the trade show

(more…)

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The Eighth Annual Sonnhalter Tool Drive Starts Now!

By Rachel Kerstetter, PR Architect, Sonnhalter

Today is August 1st, at Sonnhalter it’s basically a holiday because it’s the start of our annual tool drive to benefit Habitat for Humanity.

Habitat for Humanity does fantastic work building and rehabbing homes for those who need them in an effort to eliminate homelessness and substandard housing. I’m amazed year after year at the work this fantastic organization does and the support that we receive for this tool drive from our clients, vendors, partners, community and even strangers!

Our Tool Drive was born in 2010 (more…)

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How to Score Big This Manufacturing Day

By Chris Ilcin, Account Superintendent, Sonnhalter

It may seem like Manufacturing Day (first Friday of October) is still far off on the horizon, but the time to plan is now. With schools getting ready to take their summer breaks, you should contact them now in order to make sure your company is ready to highlight the great careers available in modern manufacturing and the trades.

And while the official Manufacturing Day site has great tools to help you plan and promote your event, a panicked phone call I got on Friday gave me another idea to share.

Image via RCB Flickr

Fortunately the panicked call wasn’t from a client, and wasn’t an actual “emergency.” Nope, it was my introduction to the latest craze sweeping schools across the country: Fidget Spinners (more…)

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Have You Hugged a Plumber Today?

By Rachel Kerstetter, PR Architect, Sonnhalter

eMail_Header_Plumber

Did you know that today is Hug a Plumber Day? (Sometimes called Plumber’s Day.) Often plumbers don’t receive the credit and fame that they deserve, unless they’re Mario and Luigi and trying to save a princess. The Super Mario Brothers are the most famous plumbers, and they live in a Nintendo game.

The reality is that without plumbers, our world would be far from sanitary or pleasant. As part of our team’s commitment to getting our hands dirty in our clients’ work, we’ve had the opportunity to see plumbers at work, we’ve used their tools and we’ve heard their stories; we know that they deserve to be honored, not just hugged, today.

Plumbers do so much more than unclog drains and fix leaky faucets. It’s plumbers who install the miles of piping that make hot, cold and process water and gas utilities possible.

Did you know…

(more…)

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The Working Man’s Holiday

By Chris Ilcin, Account Superintendent, Sonnhalter
As any salesman, engineer or manufacturer will tell you: marketing has it rough.

Done laughing? Well, here at Sonnhalter, we added a new twist to our vacation plan. Our team members now get one extra day of vacation, no matter their time with the company.

The catch? You have to take it on a B2T (Business-to-Trade) holiday. What’s that? As you’ve probably noticed from your social media feed, almost every day has some “official” holiday designation. National Left-Hander’s Day (August 13), National Look Up at the Sky Day (April 14), Cookie Cutter Week (December 1-7).

But what you might not know is there are an abundance of days dedicated to the skilled trades, like: (more…)

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