by Kaylee Lauriel, PR Intern Video marketing is a trend that must be taken advantage of. The third ranked social commerce platform is the app TikTok, which reached one billion users only four years after its creation – for reference, it took Facebook twice that amount...
Marketing Minute: Five Reasons Why You Should Utilize Video Content
Videos have become increasingly popular over the last couple of years, but has your company used videos to their full potential? Join us as Matt Sonnhalter explains why your company should be using video content in your marketing mix. https://youtu.be/QoaY7KAPgVA
Five Tips/Tricks for Shooting Videos
By: Kylie Stanley, PR Technician Videos are one piece of marketing content that is not going anywhere anytime soon. With TikTok and other social media platforms promoting the use of videos, it’s important to understand how to produce the best video. The advances in...
The Power of Video In The B2B Buyer’s Journey
by Kylie Stanley, Public Relations Technician According to recent research from Brightcove and Ascend2, 88% of B2B buyers have watched videos to learn about a company’s products or services in the last three months. Over the last couple of years, video content has...
Shorter is Not Always Better…At Least When it Comes to Video Lengths in 2020.
by Kylie Stanley, Public Relations Technician With being stuck inside for the past year, 2020 became the year of videos, making some businesses embrace a digital approach and adopt new methods of marketing. From this, we can look at the key shifts for video that...
5 Types of Video to Add to Your Social Media Marketing
by Rosemarie Ascherl-Lenhard, PR Foreman By now most everyone knows that video is where it's at. If you want to grab attention on social media, in your e-newsletter or in a press release–make sure it contains a video! Video is a powerful communication tool that...
B-to-B Video is on the Rise: Are You Taking Advantage?
Does your company have a presence on YouTube? If not, consider these stats: 2 billion monthly active YouTube users 30 million daily active YouTube users 5 billion videos watched each day 500 hours of new videos are uploaded every minute 500 billion videos shared to...
Sonnhalter Announces Marketing Minute Video Series
Video series offers quick, easy-to-understand marketing advice on a variety of industry topics. CLEVELAND – November 2016 – Sonnhalter, a marketing communications firm to the professional tradesman in the construction, industrial and MRO markets, announced the release...
Are You Using Videos to Connect with the Professional Tradesman?
By John Sonnhalter, Rainmaker Journeyman, Sonnhalter Short videos are ideal for social media and for you to gain reach and shares. As a manufacturer, are you capitalizing on this powerful tool to disperse your message? You don’t need a “Hollywood” production. As a...
Why use Video as Part of your Marketing Mix to Reach the Professional Tradesman
By John Sonnhalter, Rainmaker Journeyman at Sonnhalter Video is a powerful tool. Consumers view more than 8 billion videos a day on YouTube and Facebook. That alone should tell you something - that people like videos. Why should you use short videos to attract the...