By John Sonnhalter, Rainmaker Journeyman, Sonnhalter According to a recent post in eMarketer.com, mobile is continuing to grow in the workplace. In 2014, the average non voice time U.S. adults spent on mobile devices surpassed that of desktops and laptops for the...
2016 Budgets: How Much are you Going to Spend on Social and Mobile Marketing?
By John Sonnhalter, Rainmaker Journeyman, Sonnhalter Now that it's time for budgeting for next year, the question is, where are you going to allocate your dollars? There's always more opportunities than there is money to fund them. Social media - have you tried some...
Are You Missing out on Mobile Marketing Opportunities to the Professional Tradesman?
We've talked many times about the importance of having a mobile strategy when wanting to reach the professional contractors. Their office is a jobsite and they need to be and stay connected. Mobile is changing the way we reach these important people. A recent article...
Mobile Marketing to the Professional Tradesman – What are you Doing?
The professional trades are no different from normal consumers when it comes to using mobile. There have been a few articles in eMarketing.com about both time spent on mobile devices and what's being used to open and read emails. Both are significant when it comes to...
Why Mobile Marketing is Important for Professional Tradesmen
Recently, our President, Matt Sonnhalter, was part of a webinar and he'd like to share some highlights of what's to come in regards to mobile. Enjoy. I was recently a co-presenter for a B2B Mobile Marketing webinar sponsored by CFE Media. During the course of my...
Webcast: Mobile Marketing
Our vision architect, Matt Sonnhalter, will be presenting on CFE Media’s webcast, “Mobile Marketing: What Impression Are You Making and How Will You Measure It?” Matt, along with Kim Dushinski author of The Mobile Marketing Handbook, will discuss how B2B marketers can...
Are You Targeting Emails for Your Mobile Marketing?
Mobile is one of the fastest growing segments in the market. Does it make sense for you to use it to engage your customer base? Here are a few tips to think about if you're considering using emails to go after your targets. Ask your customers if mobile is the best...
Is Mobile Marketing the Best Way to Reach the Professional Tradesmen?
Yes, I know the stats are overwhelming that of all smartphones today, over 50% connect to the Internet that way, and by 2014, 90% will be using mobile as a main way of staying connected. A recent survey by Equipment World Magazine on those contractors that had...
Mobile Marketing to the Professional Tradesman: What Are You Waiting For?
The professional tradesmen don't go anywhere without their cell phones, and there's a good chance that those phones are smartphones (50% of Americans will own a smartphone by the end of 2011). They depend on them everyday on the jobsite. So are you missing an...
Mobile Marketing for B-to-B: Change in the Air(waves).
Guest post from Aylie Fifer, a Relationship Architect at Sonnhalter. There is a revolution starting in the world of mobile marketing and it isn’t just for B2C – it is for everyone, including B2B. According to a recent article in Mobile Marketer, B-to-B mobile...