Why Are B-to-B Marketers So Reluctant To Embrace Social Media?

by | Jan 4, 2012

It’s not like social media just came out. The B-to-C space has been using it successfully for the last 3-5 years. So why are B-to-B practitioners slow to adapt?

I think it’s because they don’t know where to start. You should probably start by developing a strategy that is included in your overall marketing plans. If you use social media to help build better relationships with your customers, I think you’ll find that it can help with more than just brand building.

I read a post recently in emarketer.com on why B-to-B was still unsure about social media strategies. Some highlights include:

  • 66% of marketing executives view social media as extremely or very important, but only 7% were leveraging it heavily.
  • 9% of B-to-B marketers weren’t using social at all.

Nearly 50% said that new tools and technology would make their social efforts more effective.

Changes that Need to Be Made for Their Social Media Efforts to Be More Effective According to B2B Marketing Executives in North America, May 2011 (% of respondents)

So if you’re a B-to-B marketer, what’s holding you back? Is it a resource issue?

Share this:

Related Posts

Subscribe to the Tradesman Insights Newsletter

Stay up-to-date with Tradesman Insights from Sonnhalter!

You have Successfully Subscribed!