As a B-to-B marketer, Thought Leadership is one of the most valuable assets of your brand. When reaching out to the professional tradesman, you have several audiences that you need to build relationships with - Distribution, Buying Groups, Associations and ultimately, the Contractor or End User. Messaging to each of these markets while sharing common traits can and will be different. The sooner you begin building relationships in the buying cycle, the better off you're going to be. Thought leadership and brand building should be an ongoing process.