This probably doesn't come as a surprise to most, but most Industrial Marketing budgets have been cut this year. It's also no surprise that Mar/Com departments are still charged with bringing in leads. But what I want to warn everyone about is don't be focused on just the number of leads (yeah, I'm assuming that they are qualified in some manner). Shoppers are getting ready to buy and these are the ones that need to be identified and passed on to the sales department.