VIEGA
ProPress System for Stainless Campaign

Viega developed a new pressing system that has nothing to do with ironing shirts or skirts. This type of pressing is a way to join stainless steel pipe-with no flame.

We came up with the theme, "The Torch Is Past (And So Are Welding and Grooving)," urging installers to leave those old ways behind and start using the faster, safer, more reliable Viego ProPress system. The campaign includes everything from print and electronic ads to testimonials from satisfied customers. So far, not one end user has said, "I miss my torch."