WRIGHT TOOL TOUGH GUY AD

In “Don’t get this guy MAD,” Wright Tool is getting a dig at its competition. No other tool company can come close to matching Wright’s quality and design. We used a tough guy model to drive home the point. Kind of intimidating, isn’t he? Actually, we originally had an even tougher looking model, but somebody thought he looked too scary. No matter. The ad did its job and everybody was happy. And nobody dared mess with the tools on the photo shoot.