Kapro Tools — Influencer Program
For an influencer program with Kapro Tools, Sonnhalter worked strategically in finding and pitching woodworking, DIY and contractor influencers in the U.S. and Canada who would be willing to use Kapro products on upcoming builds and give honest opinions on the product’s features. Sonnhalter drafted personalized letters to accompany each package of Kapro product samples. Within the first year of the program, the number of Kapro’s Instagram followers tripled, and the company has greatly increased its presence and credibility across many crucial online communities.