Viega ProPress for Stainless
Viega developed a new pressing system to join stainless steel pipe without a flame. We came up with the theme, “The Torch Is Past (And So Are Welding and Grooving),” urging installers to leave those old ways behind and start using the faster, safer, more reliable Viega ProPress system. The campaign includes everything from print and electronic ads to testimonials from satisfied customers.