AirMaster Fan Branding
As a leader in the air circulation and ventilation industries, Airmaster knows it’s more than just fans. However, its former name, Airmaster Fan, didn’t exactly convey that message. That’s why we created a new brand identity for Airmaster that streamlined the name to better communicate its vast product offerings. We also developed a sleeker, more modern logo and the tagline, “Quality You Can Feel,” to reinforce the idea that Airmaster’s products apply to all types of air movement solutions.