Work

Digital advertising can feel sometimes like an elevator pitch for your products. You only have a few seconds to catch someone’s attention, so you need a message that shouts out a product’s strongest feature that will make a customer click on your ad. We teamed up with General Pipe Cleaners to create an integrated campaign that did just that. With an enthusiastic call to action and short, concise messages such as “Quick, Clean, Quiet” or “Powerful! Portable! Compact!” the ads reveal enough about the product to entice the reader without bogging them with details that could drive them towards disinterest.

Known for innovation, Mortar Net Solutions developed its one-of-a-kind LathNet™ drainage plane and metal lath system for adhered masonry that provides an easier installation method than installing lath and drainage mesh separately. Without LathNet, installers have nothing between the metal lath and structural wall to allow moisture to dry and dry quickly. We created an integrated ad campaign based around the phrase, “Without Us, You Have… Nothing.” With a heavy emphasis on the word “nothing,” the message works on two fronts. “Nothing” suggests the idea that LathNet literally provides a barrier that combats moisture issues in masonry cavities, but it also implies that it is the only product on the market that solves these issues.

Viega developed a new pressing system to join stainless steel pipe without a flame. We came up with the theme, “The Torch Is Past (And So Are Welding and Grooving),” urging installers to leave those old ways behind and start using the faster, safer, more reliable Viega ProPress system. The campaign includes everything from print and electronic ads to testimonials from satisfied customers.

Viega is known for innovative press technology for joining pipes, but there’s more to this manufacturer. Viega has been educating the entire industry on water quality, helping them adjust to new regulations for water quality by designing better plumbing systems to exceed the regulations and minimize microbial growth. This quality campaign is all about water.

We cut at a different angle with this product-centered campaign by giving the mobile jobbers tips on how to sell KNIPEX pliers, cutters and other automotive tools. The tagged-tool concept conveyed simplicity.

To launch General Pipe Cleaners’ new Gen-Eye Hot Spot™, we came from a different location – Easy. The design was as easy to understand as the directional interface that Hot Spot incorporates, leading folks in the right direction. In fact, some of the folks at Sonnhalter got their hands dirty locating with the Hot Spot and can attest to the fact that it truly makes locating simple.

There’s a reason toolboxes have handles… No matter the job, you’ll always find yourself reaching for multiple tools to perform specific functions, especially when you’re working with clamps. Sonnhalter created an integrated campaign for KNIPEX Tools that reinforced this message for its series of KNIPEX Clamp Pliers. While no single tool can do it all, we showed how KNIPEX can be a one-stop supplier for any job that calls for clamp pliers.

The Precision Machined Products Association is a member-driven, member-centered trade association, so when we developed a new membership campaign, it made sense to let the members speak for themselves. Based on the rave reviews members give PMPA, we developed five reasons to join PMPA and used them in booth design and print collateral for the Precision Machining Technology Show and National Technical Conference for the industry. PMPA members even wore bright green buttons with the five on it and gave the five reasons (plus a few more!) to join to anyone who asked.

Viega developed a new pressing system to join stainless steel pipe without a flame. We came up with the theme, “The Torch Is Past (And So Are Welding and Grooving),” urging installers to leave those old ways behind and start using the faster, safer, more reliable Viega ProPress system. The campaign includes everything from print and electronic ads to testimonials from satisfied customers.