Kapro Tools — Influencer Program
Beta Tools — Your Go-To Tools
Mortar Net Solutions — Solutions are Here
General Pipe Cleaners — New Duotone Look
KNIPEX — Legacy Matters
One Hour — Shouldn't You Be Talking?
AirMaster Fan Branding
NOOK — Different and Better
General Pipe Cleaners — Guys Swear By This
PMPA — Show Booth Graphics
GPC — Digital Creative
MortarNet — Without Us...You Have Nothing
Viega ProPress for Stainless — The Torch is Past
UCC — Look and Feel
PSI — Product Brochure
Nook — Need Some Help
Osborn — Fills the Finishing Gap
Viega — Water Quality
KNIPEX — Making the Sale
General Pipe Cleaners — Location, Location, Locations
Viega — Torch is Past
KNIPEX — Digital Creative
Gerber — Flushes Better
KNIPEX — No Fly Zone
Molex — Pushing It
Viega ProPress for Stainless
Kapro Tools — Influencer ProgramFor an influencer program with Kapro Tools, Sonnhalter worked strategically in finding and pitching woodworking, DIY and contractor influencers in the U.S. and Canada who would be willing to use Kapro products on upcoming builds and give honest opinions on the product’s features. Sonnhalter drafted personalized letters to accompany each package of Kapro product samples. Within the first year of the program, the number of Kapro’s Instagram followers tripled, and the company has greatly increased its presence and credibility across many crucial online communities.
Beta Tools — Your Go-To ToolsNew to the U.S. market, Italian tool manufacturer Beta Tools asked Sonnhalter to help create a fresh and concise ad/sell sheet for its Collapsible Mobile Tool Cart. With the tagline, “Your Go-To Tools…Now On the Go,” Sonnhalter was able to highlight the cart’s two most important features: portability and capacity. In addition to a fresh design, Sonnhalter developed new body copy and callouts that outlined all of the cart’s essential features and benefits.
Mortar Net Solutions — Solutions are HereMortar Net Solutions is well known for their individual moisture management products, but the company wanted to introduce new communication messaging that further expanded their expertise in this field. Sonnhalter and Mortar Net developed messaging designed to elicit thought about wall failure and what happens if something isn’t done correctly. The messaging would then present Mortar Net’s flagship solutions and how they’re ideal for eliminating these risks.
General Pipe Cleaners — New Duotone LookSonnhalter wanted to give General Pipe Cleaners’ print and digital creative a completely new look and feel that felt more contemporary to today’s audience. By using a duotone, high-contrast effect, Sonnhalter was able to develop creative that felt very modern and allowed the products in their distinct orange color to pop.
KNIPEX — Legacy MattersIn order to accentuate the innovative features of KNIPEX’s products, Sonnhalter developed creative that showed the products in use to display their ability to fit into tight spaces or grip a multitude of different workpieces. For the mobile jobber audience, Sonnhalter created bite-sized selling tips at the bottom of the ad to help when selling to potential customers.
One Hour — Shouldn't You Be Talking?Converting a small business into a franchise of a national brand can be a hard and stressful decision, but those who chose to do so by partnering with One Hour Heating & Air Conditioning saw a great number of benefits. Sonnhalter created a simple ad campaign that put actual faces and real testimonials from business owners who dealt with these tough decisions and what they gained from joining One Hour. The ads and brochure highlight some of the key concerns and benefits business owners faced when deciding it was time to talk with One Hour.
AirMaster Fan BrandingAs a leader in the air circulation and ventilation industries, Airmaster knows it’s more than just fans. However, its former name, Airmaster Fan, didn’t exactly convey that message. That’s why we created a new brand identity for Airmaster that streamlined the name to better communicate its vast product offerings. We also developed a sleeker, more modern logo and the tagline, “Quality You Can Feel,” to reinforce the idea that Airmaster’s products apply to all types of air movement solutions.
NOOK — Different and BetterWe helped NOOK Industries relaunch their brand by promoting what makes them different and better, their people. From great customer service folks, to engineering experts, the company not only produces a full line of linear motion products, they support it and make motion work for their customers through engineering assistance. This ad series put the personal attention and personality in front of customers, resulting in a significant increase in leads during the first six months.
General Pipe Cleaners — Guys Swear By ThisThe headline says it all … no one wants to be swearing at their drain cleaner. But if that isn’t enough, real user comments attest to the value of the Speedrooter 92, which drain cleaning professionals really do swear by.
PMPA — Show Booth GraphicsAnyone who has ever been to a trade show understands there is an overwhelming amount of information to digest when walking from booth to booth. For the Precision Machined Products Association (PMPA), we designed show booth graphics that informed what PMPA is and listed their strongest selling points in a way that would easily resonate with passersby on the show floor. When someone was pulled in by the graphic’s headers and eye-catching images, we provided supplementary information in the same style, further detailing the benefits of becoming a PMPA member.
GPC — Digital CreativeDigital advertising can feel sometimes like an elevator pitch for your products. You only have a few seconds to catch someone’s attention, so you need a message that shouts out a product’s strongest feature that will make a customer click on your ad. We teamed up with General Pipe Cleaners to create an integrated campaign that did just that. With an enthusiastic call to action and short, concise messages such as “Quick, Clean, Quiet” or “Powerful! Portable! Compact!” the ads reveal enough about the product to entice the reader without bogging them with details that could drive them towards disinterest.
MortarNet — Without Us...You Have NothingKnown for innovation, Mortar Net Solutions developed its one-of-a-kind LathNet™ drainage plane and metal lath system for adhered masonry that provides an easier installation method than installing lath and drainage mesh separately. Without LathNet, installers have nothing between the metal lath and structural wall to allow moisture to dry and dry quickly. We created an integrated ad campaign based around the phrase, “Without Us, You Have… Nothing.” With a heavy emphasis on the word “nothing,” the message works on two fronts. “Nothing” suggests the idea that LathNet literally provides a barrier that combats moisture issues in masonry cavities, but it also implies that it is the only product on the market that solves these issues.
Viega ProPress for Stainless — The Torch is PastViega developed a new pressing system to join stainless steel pipe without a flame. We came up with the theme, “The Torch Is Past (And So Are Welding and Grooving),” urging installers to leave those old ways behind and start using the faster, safer, more reliable Viega ProPress system. The campaign includes everything from print and electronic ads to testimonials from satisfied customers.
UCC — Look and FeelOur mission for United Conveyor Corporation was to create an updated look and feel for all of their collateral materials. As an engineering-driven company, United Conveyor’s material is mostly technical information that needed a template that would lend to easy information digestion. By sticking to a modern design and precise messaging, United Conveyor’s new materials are clean and easy-to-read.
Nook — Need Some HelpLinear motion product supplier, NOOK Industries, wants to help customers get their projects moving. The purpose of this ad is to convey that customers in a variety of industries can depend on NOOK’s experienced team of experts to help get their motion projects moving.
Osborn — Fills the Finishing GapOsborn didn’t become the world’s leading supplier of brushes by only selling brushes. The company offers the right mix of performance, profitability and people to finish first in the finishing industry. This ad reminds and reinforces that fact, rather than promotes a product.
Viega — Water QualityViega is known for innovative press technology for joining pipes, but there’s more to this manufacturer. Viega has been educating the entire industry on water quality, helping them adjust to new regulations for water quality by designing better plumbing systems to exceed the regulations and minimize microbial growth. This quality campaign is all about water.
General Pipe Cleaners — Location, Location, LocationsTo launch General Pipe Cleaners’ new Gen-Eye Hot Spot™, we came from a different location – Easy. The design was as easy to understand as the directional interface that Hot Spot incorporates, leading folks in the right direction. In fact, some of the folks at Sonnhalter got their hands dirty locating with the Hot Spot and can attest to the fact that it truly makes locating simple.
Viega — Torch is PastViega’s new pressing system to join stainless steel pipe without a flame is not only a new development, it’s the future of pipe joining. We came up with the theme, “The Torch Is Past (And So Are Welding and Grooving),” urging installers to start using the faster, safer, more reliable system. As part of a product launch, this ad shows what can be accomplished without firing up a torch.
KNIPEX — Digital CreativeThere’s a reason toolboxes have handles… No matter the job, you’ll always find yourself reaching for multiple tools to perform specific functions, especially when you’re working with clamps. Sonnhalter created an integrated campaign for KNIPEX Tools that reinforced this message for its series of KNIPEX Clamp Pliers. While no single tool can do it all, we showed how KNIPEX can be a one-stop supplier for any job that calls for clamp pliers.
PMPA MembershipThe Precision Machined Products Association is a member-driven, member-centered trade association, so when we developed a new membership campaign, it made sense to let the members speak for themselves. Based on the rave reviews members give PMPA, we developed five reasons to join PMPA and used them in booth design and print collateral for the Precision Machining Technology Show and National Technical Conference for the industry. PMPA members even wore bright green buttons with the five on it and gave the five reasons (plus a few more!) to join to anyone who asked.
Gerber — Flushes BetterThis ad serves as another example of Gerber’s Avalanche slamming the lid on its competition. It reinforces the Gerber brand through the design, colors and copy to show that Gerber’s Avalanche looks good in any restroom. The ad also highlights how the Gerber Avalanche flushes even better than its competitors’ pressure assist models.
KNIPEX — No Fly ZoneThis product-focused KNIPEX ad was designed to show end users the benefits of a unique KNIPEX program. Clever copy and a simple design point you to quality.
Woodhead AdvantageTo reinforce Woodhead’s core brand message, we created a bold but simply creative campaign, making “Woodhead” synonymous with “Advantage.”
Molex — Pushing ItWe’re all pushed for time. So the theme, “Pushed for Time, Reliability and Performance” was perfect to explain Woodhead’s push-to-lock technology. The ad was part of a wider campaign that included all kinds of materials to push the product.
Viega ProPress for StainlessViega developed a new pressing system to join stainless steel pipe without a flame. We came up with the theme, “The Torch Is Past (And So Are Welding and Grooving),” urging installers to leave those old ways behind and start using the faster, safer, more reliable Viega ProPress system. The campaign includes everything from print and electronic ads to testimonials from satisfied customers.