Why Content Curation is an Important Marketing Tool to Reach the Professional Tradesman

Why is it important to manufacturers who want to reach the Professional Tradesman? Chances are you have lots of bits and pieces of information on your products/services. They are scattered all over from catalog, tech sheets installations sheets, presentations etc. We as marketers are so focused on creating content, and in most cases, your first priority is to consolidate all relevant info on a product or service in one place. Once you see what you have, it will be easier to identify the pieces that are missing and need to be created. read more >