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why address customer needs

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  • Tag: why address customer needs

Are You Putting the WHY Before the HOW in Your Marketing Programs?

  • June 11, 2014
  • | Marketing Tips, Marketing Tools, Marketing Trends
  • |    0
Traditional marketers are still, for the most part, selling the features and benefits of their products and why they are better than the competition. Look at any trade magazine for example and look at the headlines. I'll bet 80% of them are promoting just that fact. read more >
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