Are you Trying to Sell or Connect Emotionally with Contractors?

There's a time and place to sell and you need to know when that is. Social media is one of those times when selling shouldn't be your prime objective; connecting with your target audience should be.read more >

Do You Use Relationship Marketing When Trying to Reach Contractors?

I've always been a big believer in relationship selling. After all, we usually buy stuff from people we know, like and trust. Agree? So why not take that to another step in the selling process by using the same principles to your marketing efforts?read more >
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