How Do You Measure Social Media?

Before you answer that question, you first have to have something to measure it against. Set expectations and goals, then make a plan execute it and then monitor it. Why are you even playing with social if you're not looking to reach new prospects. You first need to identify your audience, make them aware of who you are and then engage them. Use metrics to keep you on track, but don't get obsessed with them. read more >

5 Ways to Find Prospects on Twitter

Finding your best prospective client online audience is not yet an exact science. But for now, you can be in the right ballpark. The same is true regarding Twitter. There are plenty of search applications out there, but all have their limitations. The following five sites have been the most helpful to me in locating prospective client “tweeps” to follow.read more >

Use Twitter as a PR Tool to Help Build Long-Term Relationships

Twitter is certainly the hot topic in the social media scene. Corporate executives, editors, financial analysts and community leaders, to mention a few, are all participating. Think of it as a way to bring up awareness and start the process of building long-term relationships. Used correctly, Twitter can give you an advantage in the marketplace. Here are some tips on how to get involved:read more >