Use Twitter in Customer Service to Take Care of Problems in the Field for Professional Tradesmen

I'm sure we all have stories of customer service experiences, both good and bad. I'd bet you've had more bad than good experiences though. For manufacturers who sell to the professional tradesmen, these are even more challenging. You need to think outside the box. Twitter is an ideal tool to service your customers. Customer service departments are supposed to solve problems, reinforce a positive brand experience and not cost you an arm and leg to support.read more >