As trade show season approaches, your company might be wondering what can you do to drive traffic to your booth. In the past, we’ve seen some creative ideas like puppies, arcade games and more! In this blog post, we will discuss different ideas of how you can draw attention to your booth.
Games
When it comes to attendees you will need to be engaging with your booth design. Having something fun and interactive to attract and retain attention is important. One example of this is to have games set up at your booth – whether it’s cornhole, spin the wheel or plinko. This will allow attendees some entertainment and a chance for you to giveaway some “swag” to those who participate.
Photo Booth
Photo opportunities are an easy way to have people gather at the booth while utilizing branded elements from your company. Having branded filters can help increase your engagement and promote brand awareness for your company. It can also encourage those who take a photo at the booth to post it on social media with a branded hashtag.
Virtual Reality
Having virtual reality (VR) keeps visitors glued to your booth and can keep the attention of the crowd. VR at your booth can be used to showcase your products and show how they work. Also, users can see, hear and interact with their surroundings.
Hosting a Contest
This is one of the most effective ways to get people to stop by your booth, but in order to get a decent crowd you will need to promote it pre-show. Not only should you talk about it on social media, but you can advertise the contest online or media outlet. By hosting a contest and collecting user contact information, you can collect qualified leads that you can use in the future.
Conclusion
These are just some examples of how you can attract guests to your booth at a trade show, and there’s plenty of more ways to entice people. Make the most of your booth by exploring these ideas and feel free to get creative at your next trade show.
Check out our other blog posts that cover trade shows.
Virtual or Hybrid? It’s the question all the industry trade shows targeting the professional tradesman are facing for 2021.
2020 was a rough year for industry trade shows, with a good chunk of them cancelling or postponing their events. And for shows that tried the “virtual” route, they were met with pretty poor results.
Typically, my first quarter is packed with various industry shows, but given the pandemic, here’s how three of these shows are handling their 2021 events.
We’re in the midst of trade show season, and admittedly, trade shows can be overwhelming. Sonnhalter is here to help. In the first installment of our series of Marketing Minute videos on trade show best practices, Matt Sonnhalter reviews some of the pre-show activities that you can take advantage of to help make your next trade show a success. From reminding your contacts through e-blasts, e-newsletters and social media and sending postcards to the preregistered attendee list, to leveraging the editorial contacts in attendance, trade shows are great marketing opportunities when properly taken advantage of.
To view other videos from Sonnhalter, visit our YouTube channel here. Let us know if there’s a B2T marketing topic you’d like us to cover.
When you return from a trade show, do you have a plan in place for handling the leads and inquiries that your company received? Join Matt Sonnhalter for this Marketing Minute. Learn several helpful strategies for handling all the leads you may have received while attending a trade show. Matt addresses prioritizing leads, following up with the press and evaluating your presence with your team.
To view other videos from Sonnhalter, visit our YouTube channel here and let us know if there’s a B2T marketing topic you’d like us to cover.
Trade shows provide incredible opportunities for connecting with customers, developing relationships with the media and generating brand awareness for your company. The key to trade show marketing success is organization, proactive planning and comprehensive follow up.
In our latest Tip Sheet, we’ve laid out 10 strategies for making sure you’re taking full advantage of all the marketing opportunities associated with trade shows. Follow these tips, and you will be sure to maximize your company’s trade show presence.
