Industry Trade Association Addresses the Skills Gap Issue

Today’s guest blog post comes from Precision Machined Products Association (PMPA). More and more industry trade groups are organizing to address the skills gap, and PMPA has certainly been in the lead of that effort. Just last year they launched MFG, an online one-year certification and job training course for its members that allows companies big and small to have a consistent, accredited training program. Here is the post, which also appeared in Production Machining. Training the Next Generation: The Need for Professional Development Establish a training program that identifies the necessary requirements to be fulfilled. Professional development and staff training are important to the success of every shop. Professional development ensures employees maintain appropriate certifications, knowledge, safety and ethics in the professional environment. The goal of professional development is to have a qualified staff. Qualified employees have the skills needed to deliver the highest quality of service to our customers. This can be accomplished by establishing training programs, workshops and ongoing educational opportunities. This benefits the company as a whole by improving productivity, culture and customer loyalty while helping employees achieve their highest and best performance. Establish a Training Program Establish a training program that identifies the necessary requirements to be fulfilled. Safety training, technical competency and performance techniques are all possible deliverables. By providing this kind of training, the company can feel comfortable knowing they have improved staff knowledge leading to improved performance from their employees. Better performance means improved safety, quality and customer satisfaction. Training improves competency, so it improves performance and trust. Improved trust improves teamwork. Everybody wins. Why would you choose not to establish a training program? Administer the Training Program Identifying training needs is the first step. Administering a program to provide the training, testing that it has been effectively learned, and tracking training…read more >

The Skills Gap and the Future of Manufacturing

Join Matt Sonnhalter for a Marketing Minute and learn about how the current skills gap affects the future of manufacturing and how Sonnhalter and other organizations are getting involved to help. To view other videos from Sonnhalter, visit our YouTube channel here and let us know if there's a B2T marketing topic you'd like us to cover.read more >

How to Score Big This Manufacturing Day

By Chris Ilcin, Account Superintendent, Sonnhalter It may seem like Manufacturing Day (first Friday of October) is still far off on the horizon, but the time to plan is now. With schools getting ready to take their summer breaks, you should contact them now in order to make sure your company is ready to highlight the great careers available in modern manufacturing and the trades. And while the official Manufacturing Day site has great tools to help you plan and promote your event, a panicked phone call I got on Friday gave me another idea to share. Fortunately the panicked call wasn’t from a client, and wasn’t an actual “emergency.” Nope, it was my introduction to the latest craze sweeping schools across the country: Fidget Spinners 12519read more >

The Needle Begins to Move on the Skilled Trades Gap

By Chris Ilcin, Account Superintendent, Sonnhalter Wait, Did You Feel That? The needle began to move on the skilled trades gap. Don’t look now, but the problem you’ve known about for a generation, the lack of people coming into the skilled trades, is finally going mainstream. It’s subtle, but change is beginning to show. First there are the local advocates, who have been talking about the problem for years. You know them, they’re in your local Union Hall, Welding School, or in the rapidly dwindling number of High School Vo-Tech programs. Or they’re part of the increasingly aging workforce itself, all too aware that there are more of them retiring than entering the workforce, and hanging around looking for someone to step up. And there are now countless local efforts. Here in Northeast Ohio, the Cuyahoga Community College launched a mobile workforce training center. Tri-C customizes it with virtual welders, CNC machines or other demos as the employer or school needs. Also in the Cleveland area, Lincoln Electric, whose Carl Peters is an advocate for training program development, recently capped off the framing of their new, $30 million welding technology center project. Nationally the news is just as encouraging. Mike Rowe, who has capitalized on his TV fame to promote the trades through his foundation, is getting ready to take applications for 2017 scholarships. He’s also a great social media follow, and recently testified before congress. Even more promising, This Old House, the venerable PBS show, launched Generation Next a partnership with MikeRoweWORKS designed to highlight the jobs available in the skilled trades and destigmatize these jobs for today’s youth. NPR’s excellent Marketplace program recently had several in-depth features on training skilled workers, produced by senior education correspondent Amy Scott. Plus, there are the national groups dedicated to the trades,…read more >

Thousands of vocational programs, many ways to connect

By Rachel Kerstetter, PR Architect, Sonnhalter More than a year ago, we released an extensive database of thousands of vocational education programs across the country. We recently updated that list, adding about 1,000 new programs, separating them out by state tabs and standardizing the descriptions to make it even easier to search, sort and use. Why would a marketing communications firm make such a resource? We hope the tool will bridge the gap between manufacturers and educational programs. The database serves as a helpful tool for companies looking to implement more grassroots campaigns to recruit the next generation of professional tradesmen. There are a myriad of ways to take advantage of a tool like our database. I'd love to name a thousand ways to use it (given enough time and coffee I probably could too!) but I'll leave you with a few suggestions of how to make our work, work for you. Fill the Talent Pipeline 12075read more >