Chart Your Online Conversations

By Chris Ilcin, Account Superintendent, Sonnhalter Brian Solis is an interesting person. Digital analyst, anthropologist, and self-described futurist. One of his key areas of focus is the effect of disruptive technology on business and society. In 2008 as a part of that research he decided to map the social media landscape in what he called the “Conversation Prism,” coming up with a few categories that neatly classified the landscape as it was when Iron Man, The Dark Night and Twilight were in theaters. Times sure have changed... 12817read more >

Social Media As a Profit Center

Today, we have guest post from Jeff Guritza, a marketing professional in the power tools accessories industry, on the incorporation of social media in a company's business plan. We’ve all heard the term “social media,” and you may have even been afraid to ask, “What the heck is that?!” Regardless of your awareness level, you shouldn’t be asking yourself if your business should be engaged in social media. You should be asking yourself how. Practically overnight, social media has become a cultural phenomenon. Simply stated, social media is defined as people going online to find, read or share content that interests them. Commonly used platforms are Facebook, Twitter, YouTube and LinkedIn. Contrary to popular opinion, it’s not just a personal platform that millennials use during their free time. Increasingly, people of all ages and nationalities jump online 24/7 for practically everything: researching gift ideas, sharing photos, reviewing products or getting directions Social media is not a fad that will fade in time. Like your morning cup of coffee, it’s here to stay. Social media transcends personal opinions, pastimes and hobbies. Its vast influence is felt in industries both large and small, near and far. Baby Boomers are embracing social media in droves, looking to communicate with grandkids and reconnect with friends. Whether you like it, people right now are vetting your business based upon content they find about you online. To help guide you, here’s three smart steps to follow when looking to jumpstart your company’s social media engagement. 1. Social Media Lite: First, realize in this day and age you absolutely must have a social media presence. At a bare minimum, your company should set up accounts on LinkedIn, Facebook and Twitter. To do so, find your most tech- savvy associate and have him or her get online with…read more >

Are You Using Content Marketing to Understand Your B2B Audience?

If you're into social media, you're doing it with a purpose in mind. You have a story to tell and you want to tell it to a certain type of person. But when you're developing you content do you ever consider at what stage your reader is at in the buying cycle? By segmenting your content to include all stages of a buying process(awareness, consideration,evaluation and purchase) you'll be sure to hit all your potentials at their stage in the buying process.read more >