B-to-B Marketers Outpace B-to-C Among Leading Social Media Initiatives

Kudos to the B-to-B marketers who have embraced social media. I recently read an article in eMarketer.com that I thought I'd share some highlights. Even though we are outnumbered and less experienced than our counterparts in B-to-C, we appear to be more active according to research from a 2009 benchmarking study from business.com. read more >
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