by tradesmeninsights | Jun 5, 2020 | Social Marketing, Tips, Tradesmen Insights
Social media is constantly evolving and presenting new opportunities for reaching and engaging with your audience of professional tradesmen. You might be wondering if you’re using your social media channels optimally? Or, would you be better served by switching to a new social trend?
As a longtime leader in Business-to-Tradesman marketing, we’ve developed 10 helpful tips that will help you integrate social media in your overall marketing program to effectively reach contractors in this niche space.
In “10 Tips for Effective Social Media Practices,” you’ll learn how to evaluate the social media you’re already using and pick the right avenues for connecting with contractors. The tip sheet shares the latest best practices for Instagram, as well as handling negative feedback and leveraging influencer relations.
You can sign up to download it here.
Need help with your social media campaign? Give us a call or email. And check out our other Tip Sheets here.
by tradesmeninsights | Jun 9, 2011 | Marketing Tips, Social Marketing
This is for those of you who are still on the fence on social media and how it might fit into your overall marketing strategy.
According to Forrester research, over 90% of B2B buyers are already using social media tools, often to research and execute purchases.
Consider these facts:
- Facebook – There are over 500 million active users.
- Twitter – 175 million and growing. In 2010, there were 25 BILLION tweets!
- YouTube – 35 hours of video are uploaded every minute.
- Flickr – 3000+ photos uploaded every minute.
Needless to say, B2B marketing needs to look at the opportunities social may bring to the table. Most B2B relationships are established through direct interfacing and building relationships. It’s amazing how many people in this arena share their knowledge and build networks. What better place to demonstrate thought leadership.
If you’re looking to buy something and you’re looking for feedback from someone who already has made the decision, social is an ideal place to get that feedback. B2Bento has a white paper, Social Media for B2B Marketing that’s worth reading. It outlines strategy and guidelines and shows examples of what others are doing.
Are you ready? Jump in the water is fine!
http://www.b2bento.com/whitepaper/SocialMediaB2B.pdf
