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social media engagement

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  • Tag: social media engagement

Instagram Post Engagement Rates Remain Far Higher Than Facebook or Twitter

  • April 9, 2021
  • | Social Marketing, Tradesmen Insights
By Matt Sonnhalter, Vision Architect Brand posts on Instagram had an average engagement rate in 2020 that was more than four times higher than on Facebook or Twitter. This is according to recent findings from Socialinsider, which also analyzed social media engagement benchmarks across 35 different industries. The study looked into over 22 million posts on Instagram, Facebook, and Twitter and created a comparison between the social media performance of 2019 and 2020. Here are the key stats for “industrial,” which is the most relevant industry for Sonnhalter’s B2T market. Brands within the Industrial category have high average engagement rates per post across the board. Average Engagement Rate Per Post Instagram – 1.36% Facebook – 0.52% Twitter – 0.08% This confirms what Sonnhalter has seen for our clients. Instagram is by far the best performing social media platform. Are you seeing similar success and engagement with your Instagram channel? The study also delved into understanding frequency of postings, and what mix of photos and videos were used across Facebook, Twitter, and Instagram. Want to read the full study? 2021 Social Media Industry Benchmarks - Know Exactly Where You Stand in Your Market  read more >

Going Viral Isn’t Everything: Setting Reasonable Expectations for Your Social Media Campaign

  • November 15, 2018
  • | Social Marketing, Tradesmen Insights
By Andrew Poulsen, PR Technician While companies big and small have utilized social media to engage with customers for a decade, it wasn’t until maybe five or six years ago that we saw a paradigm shift in how brands used their voices online. Instead of using social media as just another way to talk to the consumer, many chain restaurants, sports teams, and other national brands now choose to talk with the customer by using Twitter, Instagram and Facebook the same way we do. They do this by sharing the latest meme, riffing on a recent news headline or crafting a snarky reply to an overly hostile internet troll. By choosing to be funny and relatable online, brands that were once considered drab and unexciting (i.e. Denny’s, Wendy’s, Moon Pie, etc.), are going viral with their daily posts and have amassed millions of followers, countless news headlines and the attention of that highly coveted 18-24 demographic. But is social media really just a free publicity gold rush that turns any company that puts up a few cat photos and clever hashtags into an overnight viral sensation? Well, not exactly. For newer companies trying to break into social media, immediately measuring your success against huge, established brands isn’t going to do you any good.  If you’re a manufacturer of linear actuators or ball bearings trying to capture the hearts and minds of millennials, do you really think you can compete with the Baconator or a Grand Slam breakfast special? Like any other marketing tactic, the ingredients for a successful social media campaign involve patience, research and setting realistic goals for your company. In order to prevent you from becoming discouraged in your social media efforts, here are just a few things to consider. Do Your Homework When creating a social media…read more >
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