Are You Using Content Marketing to Understand Your B2B Audience?

If you're into social media, you're doing it with a purpose in mind. You have a story to tell and you want to tell it to a certain type of person. But when you're developing you content do you ever consider at what stage your reader is at in the buying cycle? By segmenting your content to include all stages of a buying process(awareness, consideration,evaluation and purchase) you'll be sure to hit all your potentials at their stage in the buying process.read more >