The State of SEO In Industrial Marketing

Today, most industrial marketers understand that their company’s website entails more than a nice-looking, professional site that is informative and responsive. SEO is an important component to generate traffic to your site and shouldn’t be neglected. SEO is a constantly growing and evolving marketing tactic. Industrial marketers must optimize pages for key words and build links, and today, more than ever, make high-quality content available for improving search engine rankings. Search engines are continually changing and upgrading their algorithms, creating almost a mystique about when it comes to the best tactics to employ. GlobalSpec recently set out to find out how industrial marketers feel about SEO. It conducted a survey examining the challenges, spending and content production processes. According to the survey results of industrial marketers: 72% actively produce content for SEO purposes in their organizations 57% do not have any employees dedicated to SEO 45% expect their spending on SEO to increase over the next 12 months 19% are unsure of which SEO strategies work A summary of the results is illustrated by GlobalSpec’s “The State of SEO in Industrial Marketing” infographic. The in-depth survey is available for download here. Want more info about SEO in industrial marketing? Read blog post SEO Checklist or listen to podcast SEO in Manufacturing: 3 Things You Need To Be Doing.read more >

3 Ways PR Can Contribute to Your SEO Strategy

By Andrew Poulsen, PR Technician, Sonnhalter You can have the most beautiful website to ever exist, or have a smooth e-commerce system that buyers will love, but if they don’t find you, is it worth it? First and foremost, make sure you’ve got your site setup with SEO in mind. Create the appropriate tags and optimize your other settings... especially make sure your site is turned ON for search engine indexing. After that, strengthen your SEO with content and PR. At Sonnhalter, PR encompasses traditional public relations and media relations, as well as social media and content strategy and development. Generally speaking, PR elevates your brand. When your brand is elevated, your search engine rankings benefit. Here are just three ways that PR can contribute to your SEO strategy: 13728read more >

Relevant Social Media and SEO

Today we have a guest post from Rachel Kerstetter, our PR Engineer, about the evolution of social media and SEO. In our B2T niche, as well as in the general B2B market, we use the word “relevant” frequently. When it comes to B2T social media, quantity does not equal quality. Quality social media engagement can’t be measured in simple number of followers or likes. The relevance of those follows and likes is where we find the quality. It can be hard to keep up with current SEO tactics that will land you on the first page of Google search results since the algorithms change every day, but as social media continues to grow, SEO is getting easier because it’s no longer optimizing for search engines that will land you on page one of Google. Social engagement is becoming the new SEO. One of the many benefits of being involved in social media that I explain when we create social strategies is improving search visibility. I was reading, “6 Reasons Social Media is Critical to Your SEO” on Social Media Today and Stephanie Frasco explained the concept so well when she wrote about the old SEO strategy of link building, “Think about it - why did Google ever allow links to determine which websites ranked above all the others? The answer is simple: links were like "votes" for your website. The more votes you get, the better off you are. So SEO companies started building links (aka "votes") manually[…]The idea behind links as a ranking factor is a very good idea, but since it's become so easy to manipulate, Google has been forced to turn to social media channels which do the same thing but are much harder to manipulate. Link building was always about social proofing.” The shift toward social…read more >

B-to-B Marketers: Use Video on Your Web Site to Increase SEO.

Manufacturers are missing the boat if they are not incorporating videos into their Web sites. According to Forrester Research, videos properly submitted are 53 times more likely to generate first page Google rankings. You heard me right, 53 times more likely. Other advantages are that results appear in days because Google is pushing video to the top. This is a great opportunity for B-to-B marketers.read more >

B-to-B Marketers: 5 Tips For Avoiding Deceptive SEO Companies

A lot of people don't know or understand enough about the dynamics of SEO. They either choose to ignore it or become targets of SEO companies that start guaranteeing results. These companies use techniques called "black hat" which in the short term could raise your traffic, but in the long term it could get you banned from search engines and then who would really lose?read more >

4 Tips to Target Tradesmen Online Using Key Word Research

Keywords and SEO have long been associated with web sites. But blogs are actually more SEO friendly and much easier to update from information from your analytics. Twitter isn't there yet it's only a matter of time and search will be one its most important elements. Consistently using keywords that your target audience would use to find your company will generate significant online traffic. read more >

Industrial Marketers: Key Tactics to Maximize SEO Results

Industrial marketers are often more concerned with how their web site looks than how it will be found. So you did a new site two years ago, included some key words and then put it on auto pilot. SEO is an important component to generate traffic to your site and shouldn't be neglected, especially in this economy.read more >
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