SEO Checklist for 2020

Today we have a guest post from Pete Kever, president of K6 Digital Marketing, who has been leading the SEO, search marketing, website development and digital marketing for its clients. He’s been at it since before Google. The World Wide Web has reached its “thirtysomething” birthday and is the base of the world’s digital information infrastructure. Today, according to websitehostingrating.com, there are over 1.74 billion websites containing many trillions of documents. With so many websites clamoring to deliver information to their target audience, search engine optimization (SEO) is as important as ever. SEO is the art and science of attempting to gain a listing of website content on page one of Google, the world’s most popular search engine. If your content is not on page one, your competitors are getting their messages in front of your potential customers instead of you. SEO helps businesses put their messages in front of people right at the moment they are searching for it. SEO is Important to Every Business Trades marketers and manufacturers need to care about their search engine rank. According to a recent Google study:   71 percent of B2B researchers start their research with a generic search On average, B2B researchers do 12 searches prior to engaging on a specific brand’s site 89 percent of B2B researchers use the internet during the B2B research process Nearly half of all B2B researchers are millennials B2B researchers who are not in the C-suite influence purchase decisions 70 percent of B2B buyers and researchers are watching videos throughout their path to purchase While there are a number of marketing strategies and services available to get the attention of online viewers, such as social media marketing, pay-per-click advertising, email marketing and digital banner ads, SEO still offers the most long-term value. We have developed…read more >