Tips on Developing Effective Marketing Programs to Reach Contractors

By John Sonnhalter, Rainmaker Journeyman, Sonnhalter When trying to gain new contractors, "the ready, fire, aim" mentality doesn't work. Neither does "a wing and prayer" method. Developing new customers is entirely different from trying to sell more stuff to your existing ones. Marketing needs to work closely with sales in not only developing a message, but a plan on delivering it. You also need to take into consideration that a lot of new contractors won't identify themselves until they've done some homework on your company. 10847read more >