Webcast: Mobile Marketing

Our vision architect, Matt Sonnhalter, will be presenting on CFE Media’s webcast, “Mobile Marketing: What Impression Are You Making and How Will You Measure It?” Matt, along with Kim Dushinski author of The Mobile Marketing Handbook, will discuss how B2B marketers can make a good mobile impression. Whether you’re ready for mobile, or not, it’s here. If you have a website, you’re already being viewed on mobile devices. Join Matt on Tuesday, June 19 at 2 PM EST for this free, informative presentation. You can register here.read more >

Why Do People Ignore Social Media Metrics?

I'm amazed when asking people who are using social tools how are they doing, they come back to me with some generalized statements like, "I'm doing really well." If I press them for more details, I come to find out that they really don't have a plan for measuring what they do and the time they spend at it. Metrics are an important component for the use of social media .read more >

5 Highlights from Global Spec Marketing Trends Survey

They are well respected and a great source for qualified leads. During the 1st quarter of '09 they surveyed marketing executives on trends and challenges facing them for the balance of year. 555 surveys were completed. There are really no big surprises here--marketers are going to have to do more with less and online is going to be used because of accountability.read more >