New Research Shows How Manufacturers are Using Content Marketing to Build Audiences

Guest post from Lisa Murton Beets, Research Director, Content Marketing Institute Are you delivering valuable, relevant, consistent content to your audience? If not, prepare to be ignored. There is just too much information available today, and only so much time in a day for your target audience to consume it. This is especially true for tradesmen, who spend most of their time in the field. That said, you should be delivering valuable content consistently (hopefully, to a subscribed audience via vehicles such as email newsletters), so when your prospect does need a product or service, your company is top of mind. The Content Marketing Institute (CMI) defines content marketing as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. 13515read more >

The 3 Most Important Things I Learned as an Intern at Sonnhalter

Emily Bessell just wrapped up a summer internship here at Sonnhalter and before she left, she shared some of the things she learned during her time on our team. Here's what she had to say... With summer winding down and my senior year at Denison University just around the corner, I’m beginning to reflect on my internship experience here at Sonnhalter. The first thing that came to mind was, “Where did the time go? It seems like I just started yesterday!” But I will save the familiar ‘time is fleeting’ conversation for another day. The second and third things that popped into my head were more closely related to what I aim to communicate in this post. That is, the three most important things I learned as an intern. 1. Research skills are important. One of my predominant projects this summer involved heavy research so effective skills were essential. However, I learned that research skills are important for other things too, like preparing for meetings with clients. During my time as an intern, I was included in client meetings and conference calls. While observing these meetings, I wanted to be well informed and if needed, participate in the conversation with confidence. To do this, I engaged in thorough research about the client and company prior to the meeting. With this kind of preparation, I was well informed and ready to learn new things. 2. Always carry a pen and paper. This might sound obvious, but I learned never to leave my office without my black Sakura Gelly Roll pen and Moleskine notepad (equipment is important too!). These tools came in handy, as I am quite the note taker. Each day is full of new information and writing it down helped me commit it to memory. It is also important to…read more >