relevant content Archives

How Are You Putting Relevant Content in Front of Your Customers?

August 7, 2013
| Marketing Tips, Social Marketing, Traditional Marketing
| 0

As marketers, we have two challenges: one to create great content and two to deliver it. Recent studies have indicated that email still ranked among the top outreach channels to reach buyers no matter what stage they are in the buying cycle. Studies also show that emails should be integrated into other marketing tactics as well.read more >

How Do You Write Good Content to Reach the Professional Tradesmen?

July 16, 2013
| Marketing Tips, Social Marketing, Traditional Marketing
| 0

We all face the challenge not only writing good content but getting it consumed. Most of us old time B to B marketers get right to the point, just like Joe Friday a detective in Dragnet the TV series (way back before most of you were born). read more >

Corporate Blog: Make the Most of Them

April 17, 2009
| Marketing Tips
| 0

If companies want to have a successful blog, the need to deliver relevant content that talks about ways to solve your customers' problems, and they need to deliver it in a conversational (human) way using terms that their customers are familiar with.read more >

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