B-to-B Marketers: Are you Using Referral Marketing as Part of Your Overall Strategy?

I don't know about you, but referrals are a great source of leads and customers for us. It takes you down the sale funnel much more quickly if someone says something nice about you and recommends they talk with you.read more >

Have You Ever Considered Word of “Mouth Referral Programs” to Reach the Professional Tradesman?

Sometimes we're so close to the woods that we can't see the trees. As marketers we're all so busy trying to excecute our plans from using the latest digital options and lead nurturing programs to doing some traditional direct mailers and participating in a key trade show that we often overlook the obvious-Referrals!read more >