Email Opens on Mobile Increasing: Are You Participating?

Desktop opens are still more than mobile, but the trend is closing the gap according to a recent post in emarketer.com. Mobile click-through rates for U.S. marketing emails sent by Yesmail clients in the later part of 2015 were up close to 14%.read more >

Why Manufacturers Should Use Both Email and Social Media to Reach the Professional Tradesman

Over the past several years, marketers have been focusing more of their efforts(both time and money) on social media. Especially in the manufacturing B-to-B space, social certainly has a place to help set you up as an expert in your field of expertise, but it won't replace more traditional ways of communicating like email. read more >
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