What is a QR Code?

Quick Response (QR) codes seem to be everywhere. They can be a great tool in mobile marketing if you use them correctly. In the latest video in Sonnhalter's Marketing Minute series, Matt shares some ways to use QR codes effectively to reach a mobile audience.read more >

Is Mobile Marketing the Best Way to Reach the Professional Tradesmen?

Yes, I know the stats are overwhelming that of all smartphones today, over 50% connect to the Internet that way, and by 2014, 90% will be using mobile as a main way of staying connected. But before you jump in right now, why don't you ask the guy in charge of your web analytics to see how many people are coming to your site currently via a mobile browser.read more >

What is Augmented Reality?

Augmented reality is a new technology that is starting to take flight in many different ways. Think of a flight simulator – the pilot goes into a “cockpit” and can use the actual controls of an airplane, but the visual is a non-real place – a video or computer generated environment to simulate the environment of a real world situation. In essence, this is very much like Augmented Reality. read more >

QR Codes: Are Manufacturers Missing an Opportunity? Part 1

B-to-B Marketers need to take advantage of every marketing tool especially if your target market is the professional tradesman. Most of these folks are on the move and depend on their cell phone not only to stay in touch, but to get valuable info that will help them do their job. One tool for mobile smart phones that probably is overlooked are QR codes. read more >