Podcast: Issues affecting contractors

By John Sonnhalter, Rainmaker Journeyman, Sonnhalter Listen to insights from John Mesenbrink from Mechanical-Hub.com as we discuss industry issues that include: Updates to their website and what contractors are looking for What’s new on integrating the latest technology and products in actual installations The skilled labor shortage How the election might affect businessread more >

Sonnhalter Releases Tradesmen Podcasts

Business-to-Tradesmen marketing communications firm creates podcasts sharing contractor perspectives on the contractor-manufacturer relationship. BEREA, Ohio – June 2014 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, releases two new podcasts interviewing professional tradesmen on their interaction with manufacturers. The first podcast, released May 7, features a conversation with Glen Ailport, owner of BSB Plumbing. Ailport has more than 30 years of plumbing experience and shared his thoughts on what would make relationships between contractors and manufacturers better, touching on the topics of supporting contractors, product training and how to connect with plumbing contractors. The second podcast, released June 3, features a conversation with Angelo Ferrante Jr., owner of A&F Home Improvements. Ferrante has nearly 40 years of home improvement experience and shared his opinions on improving manufacturer’s relationships with contractors, including the field support he’d like to see, application training and how manufacturers can better connect with home improvement contractors. “One of the best ways to know what your audience wants is to actually talk with them,” said Matt Sonnhalter, vision architect at Sonnhalter. “The point of these two new podcasts is to hear from contractors about their own interactions with manufacturers.”The podcasts are available at: http://sonnhalter.com/tradesman-insights/podcasts/ About Sonnhalter Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the…read more >

Sonnhalter Releases Podcast About The State of the Construction Industry

Sonnhalter Releases Podcast About the State of the Construction Industry BEREA, Ohio – February 2012 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, released a podcast interview with Georgia Foley of the Specialty Tools and Fasteners Distributors Association (STAFDA) about the state of the construction industry. The podcast interview with Foley, who is the executive director of STAFDA, gives a brief overview of the construction industry in 2011 and the industry’s outlook after the first major industry show of the year, World of Concrete. “The construction industry certainly continues to have its challenges as it moves into 2012,” said John Sonnhalter, rainmaker journeyman at Sonnhalter. “This podcast gives some valuable insight into where construction was last year and where the industry experts see it going in the year ahead.” “Made in the USA has become increasingly important. Americans are paying attention to the country of origin and are making an effort to avoid products from other countries,” said Foley. “Manufacturing is improving and profits are up, but finding qualified employees is a problem for many.” The podcast is available here (http://tradesmeninsights.files.wordpress.com/2012/02/foley.mp3). About Sonnhalter Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. In 2009, 2010 and 2011, Sonnhalter was named one of BtoB Magazine’s…read more >

Sonnhalter Releases Podcast About the Importance of Online Training

Sonnhalter Releases Podcast About the Importance of Online Training BEREA, Ohio – March 2012 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, released the podcast, “The Importance of Online Training.” The podcast is an interview with Lisa Bordeaux from BlueVolt, an online learning management system that enables companies to train, track, and reward learning; about how manufacturers and distributors use online training and the different learning methods that it offers. “This podcast offers valuable insights about online training,” said John Sonnhalter, rainmaker journeyman at Sonnhalter. “Everyone is looking for return on investments and Lisa shares how training can offer valuable returns.” “Training, in our customers’ experience, is one of the most significant things you can do for the bottom line,” said Bordeaux. “And when we look at the data and the impact on sales, we’re consistently hearing companies tell us that they’re seeing anywhere between a 17 and 31 percent incremental increase in sales.” The podcast is available here. [sonnhalter.com/tradesman-insights/podcasts/] About Sonnhalter Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. In 2009, 2010 and 2011, Sonnhalter was named one of BtoB Magazine’s Top Agencies. For more information, visit the company website at www.Sonnhalter.com or visit the company blog at www.TradesmenInsights.com. About BlueVolt (www.BlueVolt.com)…read more >

Sonnhalter Releases Three New Podcasts with Topics Related to Distributor-Supplier Relationships

BEREA, Ohio – December 2011 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, released three new podcasts in its Marketing Insights podcast series. The new podcasts offer interviews about trends in distributor-supplier relationships, breakthroughs in supply chain planning and execution as well as a review of the 2011 STAFDA Convention. The first podcast titled, “Trends in Distribution and What it Means to the Distributor-Supplier Relationship,” is an interview with Lindsay Konzak, editor of Modern Distribution Management (MDM) newsletter. Konzak discusses the trends in distribution and what they mean for the supplier-distributor relationship. The second podcast titled, “Breakthrough in Inventory and Supply Chain Planning and Execution,” is an interview with Howard Coleman, principal of MCA Associates. Coleman explains the new “pull” inventory management system. The third podcast titled, “Review of STAFDA 2011 Meeting and Trade Show” is a compilation of interviews with several manufacturers and representatives in attendance at the 2011 STAFDA convention in San Antonio. The manufacturers and representatives interviewed discuss the STADA convention and their outlooks for 2012. “These podcasts provide interesting insights into how things are changing for manufacturers and distributors, especially since the downturn in the economy,” said John Sonnhalter, rainmaker journeyman at Sonnhalter. The new podcasts, along with the rest of the Marketing Insights series, are available here. (sonnhalter.com/tradesman-insights/podcasts/) About Sonnhalter Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty –…read more >