They Really Are Worth a Thousand Words

By Chris Ilcin, Account Superintendent, Sonnhalter Use images on your website to de-clutter, increase SEO and tell a better story. One of the biggest pitfalls in manufacturers' websites (and trade shows, and product literature and more) is the overriding desire to SAY TOO MUCH. And it’s easy to see why. Most manufacturing companies are led by Engineering or Sales. Both of these disciplines are highly verbal. You want to talk about how great a new process or product is in order to show the leap you’ve made in innovation. You want to make sure the customer has all the information in order to close the deal. The problem becomes that marketing, and effective electronic communications, are becoming increasingly visual. Part of it is screen size. More than half of all internet use is by devices other than computers, the vast majority of which have screens smaller than a laptop. And some of it is just the pace and speed at which web browsers now expect information to be presented to them in the instant search era we live in. So, it’s imperative to get your value proposition across in less time than it will take someone to hit the back button and open the next search result. 12049read more >

Making Manufacturing Jump Off the Screen with Professional Photos

Today we have a guest post from Hal Stata of Stata Productions sharing how to make your manufacturing operations jump off of the screen by using professional photography. There has been a recent trend of Ohio's manufacturing companies jumping on the website bandwagon. In the last few years, I've seen quite a few local companies investing time and money into having an online presence. Their need to reach out and show and tell fellow businesses and the general public about what they do, what they produce and who they are has been a growing desire. My job as a professional photographer is to show these products, people and applications in the best light. Showcasing these images to grab the attention of potential buyers is a process of troubleshooting and experience.  Don't make the mistake of trying this on your own with an iPhone. Making manufacturing locations jump off the screen takes wide angles, and lighting. Keeping assembly lines running, people working and still getting great shots is the mark of a professional. Typically a walk through a week in advance will make everything flow smoother the day of the photo shoot. I've been asked to recommend how much clutter needs to be removed to should we repaint markings and rails. The more pre-work a company wants to do the better; but if that is not possible I'll work with the creative director to find an angle or a crop that eliminates less than desirable areas. I typically like to work with scheduled start times and work around break times, moving equipment to the next location during these breaks. You would be surprised how many images we can produce in one day of shooting. Sometimes we have to wait for the perfect day for exteriors. These shots are based on building direction and weather. All…read more >