SlideShare is Probably the Most Overlooked Social Media Tool to Reach Contractors

By John Sonnhalter, Rainmaker Journeyman, Sonnhalter

Close to 70 million visitors a month, five times more traffic from business owners than Twitter, Facebook, YouTube and LinkedIn. SlideShare was purchased by LinkedIn a few years ago which allows both platforms to work seamlessly together, which is good news for you.

Why should you consider using it? Contractors like visuals and are wanting to learn more of how or why to do things a certain way.

It’s a great way to market your business, and showcase your expertise as an industry leader. Not only can you put up Power Point presentations and white papers, you can upload videos by using SlideSharepro  and have a way to repurpose your webinars or online training options.

If you’re worried about sharing your information with the world, you can upload content that you can make available to select audiences (by invitation only).

The most important reason for using SlideShare is to generate leads. Peg Fitzpatrick wrote a great post on Social Media Examiner on ways to capitalize on getting leads.

She focuses on ways to collect emails from viewers, how to use links in slides, why you should add visual calls to action and lastly, why the description. It’s a good quick read. (more…)

Share this: