Video: An Underused Media For Manufacturing Companies

B-to-B marketers are finally coming to realize that video is an important marketing tool. What some don't realize is that putting it on your website may not be the best place to house it. Video should be housed on places like YouTube and Slideshare. From a branding perspective, start your own channel on YouTube. I don't know a manufacturer that couldn't take advantage of this marketing tool. read more >

B-to-B Marketers: Use Video on Your Web Site to Increase SEO.

Manufacturers are missing the boat if they are not incorporating videos into their Web sites. According to Forrester Research, videos properly submitted are 53 times more likely to generate first page Google rankings. You heard me right, 53 times more likely. Other advantages are that results appear in days because Google is pushing video to the top. This is a great opportunity for B-to-B marketers.read more >