The Needle Begins to Move on the Skilled Trades Gap

By Chris Ilcin, Account Superintendent, Sonnhalter

Wait, Did You Feel That?

The needle began to move on the skilled trades gap.

Don’t look now, but the problem you’ve known about for a generation, the lack of people coming into the skilled trades, is finally going mainstream.

It’s subtle, but change is beginning to show.

Source: This Old House

First there are the local advocates, who have been talking about the problem for years. You know them, they’re in your local Union Hall, Welding School, or in the rapidly dwindling number of High School Vo-Tech programs. Or they’re part of the increasingly aging workforce itself, all too aware that there are more of them retiring than entering the workforce, and hanging around looking for someone to step up.

And there are now countless local efforts. Here in Northeast Ohio, the Cuyahoga Community College launched a mobile workforce training center. Tri-C customizes it with virtual welders, CNC machines or other demos as the employer or school needs. Also in the Cleveland area, Lincoln Electric, whose Carl Peters is an advocate for training program development, recently capped off the framing of their new, $30 million welding technology center project.

Nationally the news is just as encouraging. Mike Rowe, who has capitalized on his TV fame to promote the trades through his foundation, is getting ready to take applications for 2017 scholarships. He’s also a great social media follow, and recently testified before congress.

Even more promising, This Old House, the venerable PBS show, launched Generation Next a partnership with MikeRoweWORKS designed to highlight the jobs available in the skilled trades and destigmatize these jobs for today’s youth.

NPR’s excellent Marketplace program recently had several in-depth features on training skilled workers, produced by senior education correspondent Amy Scott.

Plus, there are the national groups dedicated to the trades, Skills USA, Manufacturing Day and more.

So what are you doing? What plan does your company have, and how effectively is it implemented? A few places to get started/re-energized:

  • Find national and local training programs with Sonnhalter’s list
  • Approach local schools and investigate opportunities to show off the work you do by participating in Manufacturing Day
  • Don’t let everyone leave early at your next trade show’s student day. Instead, find out what schools are coming and be proactive
  • Work with your Trade Organization or Union, volunteer to be a part of their training efforts

There have never been more resources and creative thinking addressing this looming crisis. Is it enough? Probably not, but the needle has moved, and it’s in your company’s best interest to do what you can to help build momentum.

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Seven Things to Do with a Database of U.S. Vocational Education Programs

By Rachel Kerstetter, PR Architect, Sonnhalter

974_4338603We did the legwork to identify more than 20,000 vocational programs at schools all across the United States, so that you don’t have to. All you have to do is download it.

But once you’ve downloaded the Excel spreadsheet, what can you do with it?

Here are seven different ways you can use our database:

  1. Build your network. Locate the programs in your area, and connect with the folks that run them. You never know when having a connection in those training programs could be beneficial.
  2. Become a resource for them. Whether it’s offering to send someone from your organization to speak to a class or volunteering to host a facility tour, the next generation of tradespeople won’t be able to be trained properly without support from the industry.
  3. Hire their students. Use the programs in your area as places to recruit skilled employees, co-ops, interns or apprentices.
  4. Supply them. If you offer a product or service that’s of use in a training program, supply these programs either through donations of your products or heavily discounted equipment, students will be more likely to use the equipment they’re familiar with from school once they get into the workforce. This grassroots strategy has long-term benefits; an ongoing relationship with a vo-ed program will provide exposure for you for each new class.
  5. Learn them. Get to know the next generation better. Millennials as a generation seem to frighten marketers and managers, but there’s no reason to be scared. Millennials are bright, technologically inclined and learn quickly; the sooner you engage with this young talent, the better.
  6. Get your distributors involved. Your distribution network can amplify your efforts to combat the skills gap. They can reach into areas far from your headquarters and help train the next generation.
  7. Share. Please share our list with anyone that it may help, whether it’s a colleague in the industry or someone who is looking for a rewarding career path.

It will take teamwork and effective communication to help close the skills gap that the industry is facing. Support for vocational training programs is crucial, and it should come from those within the industry. This list is just one tool that can help facilitate those efforts.

Visit sonnhalter.com/vocational to download the database and get started.

And of course, don’t hesitate to contact us if you need help getting started.

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