by tradesmeninsights | Feb 1, 2019 | News, Press Release
CLEVELAND – January 2019 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, announces Weldcote as one of its newest clients. 
Weldcote was founded in 2006 by Bill Roland and John Pandorf, two industry veterans with more than 65 years of experience. Weldcote manufactures and distributes high-quality welding supplies, including abrasives, consumables, production alloys, auto-darkening welding helmets and various tools and accessories. With its recent acquisition by Zika, new product offerings are continually being added.
“Our vision as a company is not to compete with the ‘titans’ of our industry, but rather supplement and expand the offerings that are not being provided by those larger firms,” said Joe O’Mera, CEO of Weldcote. “We believe having a niche-minded agency like Sonnhalter will help us leverage our innovative product offerings by using the best possible channels.”
Sonnhalter assists Weldcote in a number of public relations objectives, including developing press releases, organizing media events, drafting and placing feature articles in key trade publications, providing trade show support and maintaining media relations on a daily basis.
“Weldcote is a company that has recently experienced a lot of success, and we look forward to utilizing our industry expertise to put them in the best position possible in getting the word out on all the exciting things to come in the near future,” said Matt Sonnhalter, vision architect at Sonnhalter. “We are pleased to be working with Weldcote and to increase visibility for its innovative line of products.”
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by Sonnhalter | Mar 16, 2017 | News, Press Release
Cleveland – March 2017 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, announces Airmaster as one of its newest clients.
Located in Clarklake, Mich., Airmaster is a leading manufacturer of air circulation, ventilation and heating solutions since 1886. Airmaster exports throughout the world and offers the largest line of air moving equipment in North America. Airmaster services the end user markets in the industrial, electrical and HVAC segments. Previously referred to as Airmaster Fan, the company has a full fabrication and tool and die facility, which offers a complete engineering and technical staff.
“Airmaster began its relationship with Sonnhalter during a crucial time in which the company was in the midst of creating a new brand structure, as well as relocating to a new headquarters,” said Benjamin Braitsch, president and CEO of Airmaster. “Sonnhalter helped us develop a new brand that was fresh, streamlined and communicated that we are more than just fans.”
In 2016, with the help of Sonnhalter, Airmaster unveiled a new brand identity with the introduction of a new logo. Sonnhalter provides a full range of marketing communications services for Airmaster that will span across multiple departments which will guide Airmaster creative messaging on both print and electronic platforms, as well as managing its public relations and media relations.
“Sonnhalter is excited to have the opportunity to be a part of rebranding this new era in Airmaster’s long history,” said Matt Sonnhalter, vision architect at Sonnhalter. “As Airmaster continues to improve and streamline their processes for delivering air circulation and ventilation solutions, we look forward to building a brand that reflects their commitment to being on the industry’s cutting edge.”
About Airmaster:
Airmaster, based in Clarklake, Mich., manufactures heaters, air circulation and ventilation fan solutions for industrial and commercial use. Founded in 1886 as the Diehl Fan Company, today Airmaster manufactures the industry’s largest selection of air circulation and ventilation products to keep people, plants and processes cool. In 2013, Airmaster was purchased by the Maico group, a family business from Germany. The Maico group is a globally recognized leader in ventilation products and is known for product quality and reliability. Airmaster also maintains stocking warehouses across the U.S. For more information, visit airmasterfan.com.
About Sonnhalter
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter is located in the historic Brownell Building in the heart of downtown Cleveland. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. For more information, visit the company website at Sonnhalter.com.
by Sonnhalter | Mar 17, 2016 | News, Press Release
Cleveland – March 2016 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, announces Mortar Net Solutions as one of its newest clients.
Located in Burns Harbor, Ind., Mortar Net Solutions is a leader in the development, distribution and support of innovative moisture management solutions for masonry construction. The company developed and brought to market a series of innovative solutions, including MortarNet®, BlockFlash®, LathNet™ and TotalFlash® that continue to aid masons and architects in their commitment to the creation of beautiful and durable structures.
“After an exhaustive search, we’re happy to be working with Sonnhalter as we continue to increase our footprint in the marketplace,” said Art Fox, marketing manager at Mortar Net Solutions. “Mortar Net Solutions was impressed by Sonnhalter’s ability to market to the contractor and distributor levels, and we look forward to applying their expertise to our line of industry-leading solutions.”
Sonnhalter provides a full range of marketing communications services for Mortar Net Solutions that will span across multiple departments which will guide Mortar Net Solutions’ creative messaging on both print and electronic platforms, as well as managing its public relations and media relations.
“Sonnhalter is happy to expand its reach in marketing to the professional tradesmen through Mortar Net Solutions’ customer base in the masonry construction industry,” said Matt Sonnhalter, vision architect at Sonnhalter. “Mortar Net Solutions delivers solutions that are one-of-a-kind to the market, so we are excited to drive the message of these unique products.”
About Mortar Net Solutions
Mortar Net Solutions develops, distributes and supports innovative moisture management solutions for masonry construction. Mortar Net Solutions was founded in 1992 with the invention of its flagship product, MortarNet®, a mortar collection solution developed to prevent water damage to masonry cavity walls. Mortar Net Solutions also developed new proprietary solutions for masonry construction, including TotalFlash®, BlockFlash®, BlockNet®, HouseNet®, CompleteFlash™, WallNet™, WeepVent™, CellVent™ and LathNet™. Mortar Net Solutions is a partner company in CavityComplete™ Wall Systems, the only tested, code-compliant and warrantied wall systems for masonry cavity walls using completely compatible components. For more information, visit MortarNet.com.
About Sonnhalter
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Recently, Sonnhalter moved from its original office in Berea to a new space in the historic Brownell Building, located in the heart of downtown Cleveland. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. For more information, visit the company website at Sonnhalter.com or visit the company blog at TradesmenInsights.com.
