Thanks To All That Supported the Habitat Tool Drive

Sonnhalter recently completed a local tool drive for Habitat for Humanity for the Cleveland area. Thanks to everyone’s generous support, we received more than $16,000 in tools and building supplies.

“The Sonnhalter Tool Drive was a huge success! Their employees and clients contributed thousands of dollars worth of brand new or lightly used tools and materials,” said Frank Drahan, from the Greater Cleveland Habitat.

We’d like to thank the Berea Rotary and a few local distributors who collected tools for us. A special thanks to the manufacturers who stepped up and gave us donations: Arbortech, Council Tool, Knipex ToolsMadison Electric, Mid Continent NailMr. Heater, Molex, RIDGIDWork Area Protection, Wright Tool.

Share

Share this:

Here’s a Manufacturer That Has Taken on the Economic Downturn, and is Winning!

When you have lemons, make lemonade! I know most of the manufacturers that read me regularly pulled in their horns last year to ride out the uncertainty. There are a few, though, that have continued on and have made an impact on both the economy and their bottom line.

I’ve been trying to showcase some of these leaders over the past several months, and here is another one. Molex (Disclaimer: they are a client of ours), through its Woodhead brand, offers the broadest range of code-compliant electrical products designed to perform in harsh environments.

When the Government last year introduced the (ARRA) American Recovery and Reinvestment Act to focus on rebuilding roads, bridges and other infrastructures of the country, Molex came out with their own program, Rebuilding America Together. The target audiences were distributors and contractors in the commercial construction and utilities industries.

Their integrated plan included :

The good news is that they had the insight to do something when everything was tanking. The better news is it’s working. It created buzz at the distributor level and gave them something to talk about with the contractors. It gave the contractors incentives as well as fostering a  theme of patriotism. It gave Molex increased sales.

That’s one more example of someone doing it right. I’d love to hear from you if you have other examples.

Share

Share this: