Podcast: Manufacturers and Distributors – What Are You Doing to Stay Relevant? New Rules of Engagement

Staying relevant to customers today has become much more complex. Traditional marketing and customer service, based on transactions, isn’t enough anymore. Customers want to pay less for faster, better service. The new rules focus on content, commerce and community building, integrating online platforms with traditional marketing methods.read more >

Podcast: Trends in Distribution and What it Means to the Distributor-Supplier Relationship

I recently caught up with Lindsay Konzak, editor of Modern Distribution Management (MDM) newsletter.We talked about how things are changing, especially since the downturn in the economy .She shared with us "Four Trends in Distribution" from the MDM's 2011 Distributor Landscape Report and what it has meant for the supplier-distributor relationship. read more >