It’s been a while since we talked about one of our hot buttons: the ongoing skills gap in manufacturing and the trades. It’s good to see that the topic is very much alive and getting continual, positive coverage in the media. Are we slowly experiencing a shift to bring young people back into skilled traded positions? Is the stigma for blue collar positions slowly lifting?
Plenty of industry leaders are doing their part to help bring awareness.
Lincoln Electric recognizes this issue and is leading the challenge to change the perception of manufacturing jobs, which as CEO Christopher Mapes points out, “When people think about welding, they typically don’t think high-tech. Instead, they picture workers with their heads enveloped in welding helmets. That’s not what welding is today…Welding is robotics. It’s metallurgy. It’s software engineering.” Read more about Lincoln’s initiatives for tackling the skill gap here.
Skilled trade’s biggest proponent, Dirty Jobs’ Mike Rowe, who recently published, “The Way I Heard It,” believes, “The skills gap today, in my opinion, is a result of the removal of shop class and the repeated message that the best path for most people happens to be the most expensive path.”
While 40 years ago we needed more people to get into higher education, the pendulum swung so far in the direction of promoting higher education, that it has alienated an entire section of the workforce, skilled trades. With 7.3 million skilled jobs unfilled in our country (and 1.6 trillion in debt from higher education), we desperately need the pendulum to swing back.
It seems the messaging is starting to get through.
This recent article articulates how trade schools are now touting how blue-collar professionals such as plumbers, electricians and mechanics make more money than workers whose roles require a college degree.
Perhaps the trend against four-year-college degrees has begun. Many of the fastest-growing professions do not require a bachelor’s degree, and some do not even require a high-school diploma. Could the new six-figure job be trade work?
Let’s hope that more and more of our young people (or people considering a career change) look at skilled trade positions as a viable option for their career path.
If you found this post interesting, check out these additional posts on the topic:
By John Sonnhalter, founder and rainmaker journeyman, Sonnhalter
Our workforce is aging faster than we can replace them, especially in the skilled labor category.
High schools used to push college as the only viable alternative to higher education. These graduates, with their liberal arts education, come into the workforce with no vocational skills. And individuals who lack the right skills or credentials, land in careers with little or no chance for meaningful advancement.
We’ve talked for years, now, about how many of our youth are missing opportunities in the workforce because they were thinking that they had to go to college. Let’s face it, college is not for everyone and for many who go to college, they end up in jobs that have nothing to do with their major.
In recent years, the media and the rest of the world have now started to pay attention to the lack of skilled labor to fill loads of trade jobs that, by the way, pay very well (sometimes better than four-year college degrees) and don’t have big student loans to pay back! And electrician, plumber or carpenters jobs can’t be outsourced overseas!
By Chris Ilcin, Account Superintendent, Sonnhalter
The mainstream media continues to wake up to the skills gap in the trades, as this recent report from CBS Sunday Morning proves. The report was spurred by the lack of skilled tradespeople specifically surrounding hurricane clean up, however it continued to shed light on the issue. A large part of increased recognition is the result of two people featured in the piece: Norm Abram of This Old House and Mike Rowe of Dirty Jobs.
Both, as individuals and as part of their shows, these two have been “fighting the good fight” on the skills gap. Fighting against media bias, educational neglect and pop culture stereotypes of the trades.
Make sure to check out the last part of the video though, as the progress Lehigh Career & Technical Institute has made acts as an inspiring end to the continuing story.
Join Matt Sonnhalter for a Marketing Minute and learn about how the current skills gap affects the future of manufacturing and how Sonnhalter and other organizations are getting involved to help.
To view other videos from Sonnhalter, visit our YouTube channel here and let us know if there’s a B2T marketing topic you’d like us to cover.
By Chris Ilcin, Account Superintendent, Sonnhalter
Wait, Did You Feel That?
The needle began to move on the skilled trades gap.
Don’t look now, but the problem you’ve known about for a generation, the lack of people coming into the skilled trades, is finally going mainstream.
It’s subtle, but change is beginning to show.
Source: This Old House
First there are the local advocates, who have been talking about the problem for years. You know them, they’re in your local Union Hall, Welding School, or in the rapidly dwindling number of High School Vo-Tech programs. Or they’re part of the increasingly aging workforce itself, all too aware that there are more of them retiring than entering the workforce, and hanging around looking for someone to step up.
And there are now countless local efforts. Here in Northeast Ohio, the Cuyahoga Community College launched a mobile workforce training center. Tri-C customizes it with virtual welders, CNC machines or other demos as the employer or school needs. Also in the Cleveland area, Lincoln Electric, whose Carl Peters is an advocate for training program development, recently capped off the framing of their new, $30 million welding technology center project.
Nationally the news is just as encouraging. Mike Rowe, who has capitalized on his TV fame to promote the trades through his foundation, is getting ready to take applications for 2017 scholarships. He’s also a great social media follow, and recently testified before congress.
Even more promising, This Old House, the venerable PBS show, launched Generation Next a partnership with MikeRoweWORKS designed to highlight the jobs available in the skilled trades and destigmatize these jobs for today’s youth.
NPR’s excellent Marketplace program recently had several in-depth features on training skilled workers, produced by senior education correspondent Amy Scott.
So what are you doing? What plan does your company have, and how effectively is it implemented? A few places to get started/re-energized:
Find national and local training programs with Sonnhalter’s list
Approach local schools and investigate opportunities to show off the work you do by participating in Manufacturing Day
Don’t let everyone leave early at your next trade show’s student day. Instead, find out what schools are coming and be proactive
Work with your Trade Organization or Union, volunteer to be a part of their training efforts
There have never been more resources and creative thinking addressing this looming crisis. Is it enough? Probably not, but the needle has moved, and it’s in your company’s best interest to do what you can to help build momentum.
The mainstream media continues to wake up to the skills gap in the trades, as this recent report from 