Manufacturers: Is your social media participation developing new business leads?

By John Sonnhalter, Rainmaker Journeyman, Sonnhalter If not, it’s important to know WHY. Most manufacturers finally got on board with social media back in 2010. They created their company blog, Twitter, LinkedIn, Facebook and Instagram accounts and jumped in. 70% of marketers reported that social media marketing delivers poor or average return on investment. Many manufacturers thought that by merely having a social media presence, it would give them social media credibility. But they’re learning it takes more than a social media presence to produce new business opportunities. I recently saw a post from my mentor on the social media scene, Michael Gass. Here are some things you need to review and possibly revisit your social media strategy and implementation: Here are 11 reasons why social media doesn't lead to new business: 12614read more >

Content is King: 10 Tips on Effective Writing

Content is king as I've learned from mentor Michael Gass. He says it doesn't matter how great a writer you are, if people don't read it, then there's no benefit to anyone. I'm sharing his 10 tips which I try to live by when writing for social media. I'm a living testament that if you follow the rules, your writing will be read and shared.read more >

2010 Highlights of the State of Social Media for Business

To effectively use social media for business development, it is important to know who is using social media, how they are using it, what social media channels are being used, what goals are being pursued and tactics deployed that are providing measurable results. More than 6,000 SmartBrief readers participated in a benchmarking study of social-media usage by business. The results provide insights of how social media is changing the way we do business and just how companies are using social media for business. The State of Social Media for Business 2010 report, released at the beginning of 2011, provides information on the biggest trends and challenges. read more >

The Digital Brand Experience: A Great Way To Reach The Professional Tradesman

Razorfish “Digital Brand Experience Survey” shows that even though consumers are more empowered than ever before, they still desire a relationship with a brand, and a brand has a major say in that relationship. It’s just that brands need to shift their thinking from one-way advertising to two-way consumer experiences if they want to take advantage of the attributes of the digital world.read more >