You Should Know the “Why” Before the “How” If You’re Going to Jump Into Social Media
One of the first things we talk about is the "Why" you want to participate in the social media scene. If you can't answer the Why, then the How doesn't matter. Don't get into social because you think it's cool or that this will be the "silver bullet" that will save your business. You need to treat social like any other marketing program.read more >