Are You Ready to Talk to the Media?

By Rachel Kerstetter, PR Architect, Sonnhalter We're officially in trade show season, which means planning booths, putting together promotions, connecting with customers and preparing your staff for the show. One often overlooked aspect of trade show participation is the media. When you exhibit at a trade show, you can trust in the quality and relevancy of the attendees as potential customers. You can also trust that the media that is most important to your ideal customer will be at the show, so make sure you prepare to talk with them as well. I once supported a company at their biggest industry show. I'd set up meetings with media at the show and spent a lot of time in their booth. During a lull when I didn't have anything scheduled, I decided to go eat lunch. When I returned, the sales rep in the booth handed me an editor's card and told me he'd stopped to see you. I asked about the interaction with the editors, what had been shown to him and so on, just to find out that they had given him my card and sent him on his way. Throughout the show, the booth staff was so laser focused on getting leads that every time they encountered the media, they said two words, "See her" and pointed them to me. It's important to treat the media personnel at a show as if they are just as important as a customer ... if not more. Trade media have a huge audience of hundreds or thousands of the people who you want to reach. 10317read more >