Crisis Communications: If a Crisis Hits, Do You Have a Plan?

The recent coronavirus pandemic reminds us that at any given time, organizations, communities, states and even countries can be faced with a crisis that requires effective communications with a strategic plan. Today seemed like a good time to dust off a past guest blog post from Nancy Valent of NMV Strategies on crisis communication.   Your phone rings. It's a CNN reporter wanting to know why your facility had an explosion, which injured five of your employees. What is your response? Probably the first reaction you have is to say: "No comment." It seems harmless and a good safety net to buy you some time. In reality, your "no comment" starts a snowball reaction of assumptions that you are trying to hide something or go on the defensive. Spokespeople who use this phrase are subliminally communicating that they are not being proactive or stepping out to really tell the truth. This type of response drives both consumers and business clients away and starts to degrade your brand and corporate identity faster than just saying in a very truthful tone: "I will get back to you in an hour with the facts and information, which I can confirm." Too many large, medium and even small manufacturing businesses operate under the philosophy that a company crisis will never happen to them. But, if it does it won't get media attention and somehow they will ultimately handle it. If you research any of the past company crises that get national attention and talk to the manufacturing operations people who have lived through it, they will tell you everyone should be prepared for the sudden and the smoldering crisis...it can happen to you. 15344read more >

Takeaways from 2014 PRSA International Conference

Earlier this month I had the privilege of attending the 2014 PRSA International Conference in Washington D.C. For three days I was exposed to an incredible amount of expertise, knowledge and thought-provoking ideas, that left me motivated and energized when I returned to my office.read more >