Are You Using Influencers in Your New Product Launch to Professional Tradesmen?

When your planning your next new product launch beyond your traditional media lists that you send to, are you utilizing the Influencers in the market you're going after? Most times you don't think about those bloggers out there that have big followings in the markets that you're trying to reach. read more >

Podcast: How Contractors are Utilizing Mobile Media

We interviewed John Mesenbrink from Mechanical Hub about how contractors are using mobile in their daily routine. He talks about opportunities for manufacturers and distributors to communicate to them using mobile and gives examples of those that are doing it right.read more >
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