What Do You Want From Your B-to-B Lead Generation?
We all have an end game hopefully on both generating and converting leads. What are the critical factors that you're looking for? read more >
What are you Doing to Maintain Customer Relationships?
Lets face it, new business is hard to develop and you've got a lot invested in both time, talent and promotional dollars to bring the new customer through the doors. Don't you want to keep them?read more >
Are You Missing out on Mobile Marketing Opportunities to the Professional Tradesman?
We've talked many times about the importance of having a mobile strategy when wanting to reach the professional contractors. Their office is a jobsite and they need to be and stay connected. Mobile is changing the way we reach these important people.read more >
Customer Service: What Are You Doing to Retain Customers?
Do you know what a customer is worth to you? Think beyond this quarter or even this year. Think about the last 5 years. How much stuff have you sold them? More importantly, if you come out with something new, where are your best chances of selling it - to someone new or to someone who knows, likes and trusts you?read more >
What’s the Proper Way of Developing an Internal Mailing List?
When you start to develop an internal email database for marketing purposes, what are the protocols you should follow? Beyond your existing customer lists, you normally get addresses from trade shows, ad leads or possible contests you are running. Should you just assemble them and start emailing?read more >
B-to-B Lead Generation: Let’s Not Forget the Basics
B-to B marketers are always trying to identify more/better qualified leads. Does it surprise anyone that social media ranked very low in this category? The traditional methods of telemarketing, event marketing, webinars, trade shows, email marketing and yes, even direct mail pull better results according to a Survey from InsideSales.com.read more >
Are B2B Social Tactics Different Than B2C ?
One of the biggest challenges I face with our B2B clients is trying to convince them that Social Media has a place in their overall marketing plan. B2B and B2C are more aligned than you think. And in most cases in my opinion, B2B companies have an advantage because they have a well-defined audience (e.g. Plumbing Contractors) where they can focus their energy and expertise.read more >
2009 Trends and Spending Strategies for B-to-B Marketers
2009 Trends in Strategies and Spending For B-to-B Marketers. The implications are a trend toward the adoption of digital tactics, which started before the economic crisis, but have been accelerated by B-to-B marketers having to do more with less.read more >