B-to-B Marketers: What Are You Doing to Retain Customers?

Depending on what industry you're in the rule of thumb is that it takes anywhere from 5-9 times more effort to get a new customer than keep an existing one. So why don't we spend more time nurturing the ones we have? read more >

Content-Marketing Guidelines to Ensure Success

We've all heard the expression "Content is King." Although we all know it, sometimes we may not practice it. Content drives credibility, market leadership and leads so it's important to follow certain steps to ensure positive results. read more >