5 Types of Video to Add to Your Social Media Marketing

by Rosemarie Ascherl-Lenhard, PR Foreman By now most everyone knows that video is where it's at. If you want to grab attention on social media, in your e-newsletter or in a press release–make sure it contains a video! Video is a powerful communication tool that provides a more personal feel to your message. You will be far more likely to connect on an emotional level with your audience if you use video versus another content type. And, when it comes to social media marketing, video is a great way to engage with your audience. But there are different types of video, some more appropriate and effective than others depending on what your  marketing goals are. Joe Forte recently broke down the types of video in his recent post for Content Marketing Institute, “5 Types of Video to Add to Your Social Media Marketing.” Live Video - Best for when your brand has a significant following, Facebook Live, YouTube Live, and other streaming services make it easy to connect with your audience. Livestreaming allows you to talk with your followers and are most effective for announcements, behind-the-scenes looks, and product information videos. Tutorial Videos - Among the most frequently shared on social media, tutorial videos have mass appeal by relating to your products and services. Or, they can be broader topics that relate to your audience and industry. Tutorial videos need to be clear, educational and entertaining. They need to be long enough to show every step and short enough to be engaging. Informational Videos - Informational videos can cover any topic. Build your content archive with videos on a variety of relevant topics. Make them unique, clever or insightful. When adding video to your social media, concentrate on content likely to be shared, something valuable to make it worth the viewer’s…read more >

Photo Worthy: 6 Steps to Build Your Photo Content

By Rachel Kerstetter, PR Engineer Pictures are incredibly powerful marketing, PR and social media tools. Every single project that I work on for Sonnhalter’s clients involves some form of visual element… which is also one of my biggest challenges as a public relations professional. Trying to wrangle high-resolution images for a project is tough because sometimes the photo well is just not deep. In our digital age, it doesn’t make sense to not have photographs of basically everything. There is no concern regarding wasted film because everything is digital. Here are my tips on making sure you have an ample supply of good photos to accompany your marketing communications programs: 1. Think that everything your company does is photo-worthy. If you host or attend an event, you should take pictures. That includes: Trade shows, customer events, employee events, seminars, etc. [Tweet This] 2. Take a lot of photos. Not all pictures will turn out great, some will be blurry, someone will have their eyes closed or being making a horrible face. Take several pictures to make sure that you have useable ones. For example, for last year’s Sonnhalter Tool Drive, we took 50 photos and a couple of videos and only used 13 of them in our Facebook album from the event. For events and trade shows, don’t limit your photos to just the pre-event set up. Capture some action, get people in your photos, both candid and posed. After events, people love to go back and see if they were caught on camera. 3. Assign someone to take photos. Chances are there is someone in your organization who is pretty good at taking photos. Find that person and leverage their abilities. If you aren’t sure, ask for a volunteer to run around and capture photos. They don’t have to…read more >